ALICE IN VIDEOLAND
MAIDEN VOYAGE
ALBUM NATIONAL RELEASE: NOVEMBER 19, 2003 REVIEW: NOVEMBER 14, 2003

Alice in Videoland is one of the most refreshing Swedish electro newcomers to show up in years. Their rough, energetic and somewhat shaky electropunk hits with a cocky female vocalist are just what the perfectionistic scene needs right now. Although Alice in Videoland reuse familiar old synth sounds and ideas in a charming way, I have honestly never heard a sound like this. I seldom use this word but this is unique. Electroclash? Synthpop? EBM? Futurepop? No!
Toril Lindqvist's peculiar vocals is definitely one of the main reasons for this. Also the use real drums and primitive synth sounds. Sometimes it feels like the songs are about to collapse. But somehow Alice in Videoland manage to keep everything together. This adds a nerve. They go too far with their "garage synth" here and there and sounds a bit like a demo synth club band from the early ninetees. But they take risks and just go for it. They are brave, especially compared to other hot newcomers like Kamera who sound fantastic but play it safe.
Alice in Videoland have already kick-started their career. You never know, but they might just become huge.

MIKAEL KAHRLE

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